Guinness’s surge and settle method is marketing genius. Here’s how to apply it to your product.

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Photo K. Mitch Hodge on Unsplash


Read on if you’re shivering with anticipation

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Source: The Rocky Horror Picture Show


These 5 drinks will guarantee a friend behind the bar.

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Photo by Klara Kulikova on Unsplash

1. Daiquiri


7 reasons why the claw is the law

Cans of White Claw hard seltzer.
Cans of White Claw hard seltzer.
https://uk.whiteclaw.com/


How Ryan Reynolds swept away tradition and adapted Deadpool marketing to the booze industry

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Photo of Deadpool


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Photo by Vick Bufano on Unsplash


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Photo by Malcolm Lightbody on Unsplash

Beer, Whisky, Old fashioned

Prosecco, Rosé, Cosmopolitan


The 6 types of people guaranteed to ruin your night.

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Photo by Neal E. Johnson on Unsplash


We need to rethink, rework and rebuild our relationship with alcohol.

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Photo by Hayes Potter on Unsplash

Oliver Man

I write about the products, ethics and marketing of hospitality.

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